History

The history of the Budo & Fitness Stores started in November 1992. The highly reputable Budo Nord store, which since the 70s has been a leading supplier of budo/martial arts in Sweden, located on Sveavägen in Stockholm, was then merged with the then training-oriented Health & Fitness store.

The two specially-oriented store concepts with “Budo” from Budo Nord and “Fitness” from the Health & Fitness store merged to form the “Budo & Fitness Store” with the best of both concepts.

The development of Budo & Fitness was not long in coming, and the success was a fact. After a few years, the Budo Nord stores in Gothenburg and Malmö were also converted. Once the foundation of the store chain was laid, stores were opened all over the country.

In 2002, our head office and central warehouse were established in Västberga, just outside Stockholm. From Västberga, our mail order and webshop are operated. All with the same unique concept where the combination of budo items and fitness products is the guiding star.

In 2009, we opened Europe’s largest Budo & Fitness department store in Stockholm – Budo & Fitness Megastore. The head office, central warehouse and webshop also moved here.

In 2013, Budo & Fitness’ own dietary supplement series Black Line was launched. The products quickly became very appreciated and so noticed that in addition to the Budo & Fitness stores, they also came to be distributed by Sweden’s second largest health food chain Hälsokraft with stores all over the country.

In 2014, Budo & Fitness e-commerce was relaunched with a facelift and on a new, more modern Magento platform.